SberAuto is a leading marketplace in Russia for buying and selling cars, providing a platform for both B2C and B2B transactions.
The product includes a web-based platform and mobile application that serves private car owners, semi-professional sellers, and professional dealers. The marketplace allows users to list vehicles for sale, manage listings, and complete transactions.
My role in the team
As a Product Designer, I was responsible for the design and improvement of the seller’s side of the marketplace. I collaborated closely with a cross-functional team that included a product manager, analysts, mobile and web developers, and backend engineers.
My primary focus was on the redesign of the seller's market, which involved improving the digital interface across both web and mobile platforms.
How the task originated
The task emerged due to a high drop-off rate during the sellers’ car listing process. Users were abandoning the process midway due to its length and complexity, which negatively impacted the number of listings and the overall product inventory.
The goal was to streamline the listing creation flow, making it more intuitive and efficient to increase the number of completed listings.
Mission
was to simplify the car listing process for users without sacrificing the essential details needed to sell vehicles effectively. Given that selling a car is a significant transaction, it was critical to maintain a balance between efficiency and the depth of information required.
The primary goal was to increase the number of completed car listings by reducing the drop-off rate. Success would be measured by a rise in